1Introduction

ZIP Water, a division of ZIP Appliance & Plumbing ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bakersfieldwatertreatment.com (the "Site") or use our services. Please read this policy carefully. By using our Site, you consent to the practices described in this policy.

2Information We Collect

We may collect the following types of information when you interact with our Site:

Personal Information You Provide

When you fill out a contact form, request a free water analysis, or otherwise communicate with us through the Site, we may collect:

• Full name
• Email address
• Phone number
• City or service address
• Any other information you choose to provide in your message

Information Collected Automatically

When you visit our Site, we may automatically collect certain information using cookies and similar tracking technologies, including:

• IP address
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search terms that brought you to our Site
• Device type and operating system
• General geographic location (derived from your IP address)

We use Google Analytics and Meta Pixel to collect this information. These services use cookies to track website usage and provide aggregate analytics. You can learn more about how Google uses data at Google's Partner Sites policy and about Facebook's data practices at Facebook's Privacy Policy.

3How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the services you've requested (e.g., scheduling a free water analysis)
• To send you communications related to your service request or inquiry
• To improve our website and services based on how visitors use the Site
• To analyze website traffic and user behavior through Google Analytics and Meta Pixel
• To display relevant advertising through Meta's advertising network
• To comply with legal obligations and protect our legal rights

4How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We may share information with third-party vendors who help us operate our website and business (e.g., hosting providers, analytics services, form processing). These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• Analytics & Advertising: Aggregated, anonymized data may be shared with Google Analytics and Meta (Facebook) for analytics and advertising purposes as described in Section 2.
• Legal Compliance: We may disclose information if required by law, court order, or legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: If ZIP Water or ZIP Appliance & Plumbing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us recognize you and improve your browsing experience.

We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly.
• Analytics Cookies: Google Analytics cookies that help us understand how visitors use the Site (e.g., pages viewed, time on site).
• Advertising Cookies: Meta Pixel cookies that enable us to show relevant ads on Facebook and Instagram and measure ad performance.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of certain parts of our Site. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on and manage your Facebook ad preferences through Facebook Ad Preferences.

6Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your data.

7Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are retained in our systems to maintain service records and communication history. If you would like us to delete your information, please contact us using the information in Section 10.

8Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: You may request a copy of the personal data we hold about you.
• Correction: You may request that we correct inaccurate or incomplete data.
• Deletion: You may request that we delete your personal data, subject to legal obligations.
• Opt-Out: You may opt out of marketing communications at any time by contacting us.

To exercise any of these rights, please contact us using the information provided in Section 10. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9Third-Party Links

Our Site may contain links to third-party websites (e.g., our Facebook page). We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10Contact Information

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

11Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.